Do you sell an assortment of items at your local farmers market? Whether you sell handmade tea or baked goods, you need to think creatively on how to label your items. Here are some things to consider when designing labels for your product line.
Consistency: Make sure all of your label designs are similar to each other. In other words, use the same font and the same logo. (Here are some details on helpful tips and guidelines on how to make your logos high res and label ready.) Using a different color for each product in your line is a great idea. It will help you stay organized and help your customers decipher the different flavors or options that are available. Did you know that the color of your products will significantly impact your customers decision on whether or not she will purchase your product? Not sure what colors are best for your products? Click here for an article all about the psychology of color.
Be creative with packaging: To make your farmer’s market booth stand out compared to the rest, have a wide range of different size and shaped packaging. This will draw more people in because it will look like you offer a large variety of goods. Tailor your labels’ shape and size to the individual jar, box or bag.
What should go on the label?: Besides of course your logo, your labels should include your website and your social media handles. They should include ingredients and any of FDA requirements if you are selling food items.
You also may need a bar code. Not sure if you need a bar code? Even if your items aren’t not in a big retailer yet, you may want to consider a bar code for in-house inventory use. Click here to learn more.