As a small business owner, you probably wear many hats. One of those hats is marketing manager. That means you have to come up with creative ways to market your business. One way is to set up a booth at a trade show, fair, conference or even a farmer’s market.
I’ve come up with some label ideas that you can stick on giveaways to get you started.
Water bottles: Water bottles are a must when it comes to a business fair. As you are talking to potential clients, offer them a bottle of water that has your company’s logo on it. We suggest using the waterproof label for the water bottles so the ink won’t run if any water drips onto the label.
Candy/Mints: Another idea to hopefully sweeten the deal is candy or mints that feature your company’s logo or slogan.
Stickers: Create stickers to leave on your booth’s table for people to grab when they come by. It’s really easy to create stickers using labels. All you have to do is peel off the matrix (a.k.a. the paper outlining the labels) and cut the individual labels into squares.
Product sample: Give out product samples that represent your brand to prospects. Stick a label on it or a tag so they remember exactly where it came from.
T-Shirts: Give each member of your team a matching shirt to wear the day of the trade show. Not only is it advertising when you walk around the show, your team and your booth will also look cohesive. Plus, when costumers come to the booth they know who can answer questions for them.