Why Non-GMO Labeling Is A Smart Marketing Decision

Posted by on August 6, 2015
Why Non-GMO Labeling Is A Smart Marketing Decision

Updated: 6/23/2016

Now, more than ever, people are looking to labels to determine what went into making a product. Shoppers are looking to make healthy choices by grabbing products that are “100% organic”, “all natural”, “GMO-free”, etc. While terms are often used interchangeably, there is more that goes on when classifying food products. So, as people are becoming more conscious of what goes into their food preparation, sellers must become more conscious of what buyers want to see on their labels. It falls on the manufacturers to research their products and provide accurate information. According to NonGMOProject.org, 53% of shoppers stated they would not buy food that has been genetically altered. If your products are GMO-free, you’ve already tapped into a market that can be very beneficial for your business.

There is currently a movement to have genetically altered foods clearly labeled. But, many sellers want to know, “What can Non-GMO labeling do for my business?” To help answer that question, we looked into the marketing benefits to non-GMO labeling and provided a few free printables you can use to get started!

Knowing Your Market

If you sell at a farmer’s market, chances are, most of your customers have an all-natural shopping list. Some of these may walk right past your products if they aren’t labeled as non-GMO. Labels are the first impression to your product and should convey relevant information. If you do sell GMO-free products, you could definitely see increased traffic to your shop by marketing it.

Labeling your items with a non-GMO sticker helps establish your company as a consumer-friendly market. It shows that you care about the health of your customers and the quality of your product. With the popularity of grocery chains such as Trader Joe’s and Whole Foods and restaurant chains such as Chipotle lining up behind the cause, the non-GMO movement is expected to continue to grow.

Making Your Products GMO-Free

Marketing to your shoppers is critical to your business’ success. If your ideal shoppers are health-conscious and prefer a natural item, you may want to consider making your products GMO-free. You may need to change suppliers, ingredients, or even recipes. It can be time consuming and expensive, however, it can hold huge benefits for your business.

The Non-GMO Project offers North America’s only independent GMO-free verification process in North America. They have you work with a technical administrator, such as FoodChain ID, to start the verification process. Once your product is approved, the Non-GMO Project will send you artwork files you can print on labels to promote your product.

What Does All This Mean For Your Business?

If you take pride in your products being GMO-free, boast it through a label! While GMO and GMO-free labeling isn’t mandatory in any state, health-savvy customers look to labels to make their decisions. You can see a spike in sales and a great reinforcement to your brand identity by labeling your GMO-free products!

Click the image below to download a free printable:

no gmo round sticker labels

No-GMO cancel circle printable for 2″ round labels.

gmo free printable labels template

GMO-Free sun printable for 2″ round labels.

made with gmo free ingredients table tent

GMO-Free ingredients tent cards.

Gmo free - Small printable labels

GMO-Free cancel printable for 1.75″ x 0.5″ labels.

made with gmo free ingredients labels

GMO-Free ingredients printable for 2.625″ x 1″ labels.

You may also want to consider getting your foods verified by the Non-GMO Project. Since they are currently the only governing body behind verified GMO-free labeling, it will add credibility to your label claims.

For more ways to increase your sales at the farmer’s market, check our post, “Farmer’s Market 101: Tips you Need to Know to Increase Sales for your Small Business.”


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