Why Do Some Products Jump Out & Others Fall Flat?

Posted by on October 24, 2012


Have you ever noticed that some product labels catch your attention right away and jump out at you, while others just fall flat? Did you know that there are studies that have shown that the most successful of all product labels tend to share some very simple, common characteristics?

You can utilize these characteristics in your label design, along with other various psychological factors, to ensure that your label catches someone’s attention rather than getting lost in a sea of similar products. Here’s our list of four useful tips to consider when creating your labels:

First Impressions

Fonts are a crucial piece of the puzzle when creating a product label. They act as the first line of communication during a customer’s perception process and relay important information about your product.

  • Limit your fonts – Don’t use any more than 2 fonts on a product label. Too many fonts dilute and confuse the message and can make it difficult for a potential customer to read.
  • Select the proper size – Too large of a font may overwhelm the label and consequently your product. Too small of a font size makes it very hard to read and almost guarantees the information will be overlooked.
  • Stay Consistent – If your product is a sophisticated, organic soap, then you may want to use a more “refined” font. If it’s a children’s snack, consider a more playful or fun font.

Images have a major purpose.

An image or logo gives your customer a quick and familiar way to differentiate your product. A properly positioned image can both identify what your product is and make your customers’ decision process even easier.

  • Incorporate your brand in your images – All great companies do this and you should too. Branding your product labels is very important for building relationships between your product and a customer.
  • Use images to convey characteristics of a product – Think about a lip balm with a picture of a cherry. You’ll almost instantly know what flavor it is.

Add another dimension to your product.

A label material is an easy upgrade to make and one that can add a polished look to your label.

  • Material upgrades can add a finished look to your product label – Take a look around next time you are at the grocery store- many of the product labels on the shelves have similar appearances. What if you saw a product label that used a sleek, professional-looking gloss label next to one that’s dull and ordinary? The products themselves might be very similar, but you’ll probably feel more confident about the quality you are going to receive with the nicer label.
  • Textures can add distinction – Using different materials, such as gloss, brown kraft or foil, plays an important role in the interaction with your product and a potential customer.

The Phsycology of Colors

The colors you use when creating a product label are very important to the way your product is received in the marketplace.

  • Utilize your brand colors – You should have a chosen color scheme for your brand. Once you’ve got your color scheme chosen, make sure to incorporate those colors into your product label.
  • Colors can mean different things – Did you know that colors such as red, green, and brown can enduce hunger? That blue can mean strength and stability? There are plenty of studies that show what each color means in marketing. Click Here to view a full list of colors and what they can represent.

Keep these common practices in mind when designing your labels and you’ll be one step closer to becoming the product that really stands out amongst the rest!

View all of our labels at OnlineLabels.com

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